Be That Guy postcard
This was an interesting project. We worked with the Sexual Assault Center to target college-aged men to educate them on the disasters and lasting effects of rape and sexual assault. Our aim was to take a dirty and awkward subject and become partners with men and not make them out to be the “bad guys” as stereotypes often portray. A means of “preventative action”, if you will, hence the “Be that guy” headline.
Software: InDesign CS3